Limitless Win Returns to ITV: Ant & Dec Aim for Record-Breaking Series Five
Introduction: A Quiz Show Phenomenon Returns
Ant and Dec’s Limitless Win returned to ITV on 11th January 2026, marking the beginning of its highly anticipated fifth series. As Limitless Win returns for its fifth series, Ant and Dec are teasing the possibility of the biggest cash prize ever won on British TV. This latest instalment comes at a crucial time for British television entertainment, as audiences continue to embrace interactive game shows that offer genuine excitement and unprecedented prize money.
Since launching in 2022, Limitless Win has given away over an astonishing £3.5 million pounds and has been streamed 13 million times, reaching over 25 million viewers. The show’s unique format and the beloved hosting duo have made it a staple of Saturday night television, consistently drawing millions of viewers.
The Show’s Remarkable Success
The series premiered to over 6.3 million viewers, making it ITV’s highest-rated non-scripted series premiere since The Masked Singer. With average viewing figures of 4.7 million, it was the highest rated game show of 2022. The format’s appeal lies in its simplicity and tension: Two contestants work together as a team to answer a series of questions whose solutions are all positive integers (whole numbers).
To date, the highest amount was won by contestants Paul and Ellie in the final episode of series three, with the pair taking home a huge £1.25 million after taking 151 steps up the virtual ladder. The unique never-ending money ladder – which has had makeover and is now bigger than ever – sees contestants take on a series of questions where every answer is a number.
What Makes Series Five Special
The much-loved Geordie duo have just signed a huge new three-year deal with ITV, reportedly worth around £30 million, demonstrating the network’s confidence in the show’s continued success. With the show now firmly established, the pair believe this run could be the strongest yet – and potentially record-breaking.
It also has the highest profile for 16-34 viewers for any quiz show this year (across all channels), reaching a high of 45% for that age group, proving its appeal spans generations. ITV/STV bosses confirmed the popular quiz format will return in 2026 and 2027, with a Christmas special to look forward to in December.
Conclusion: High Stakes and Higher Hopes
As series five unfolds, anticipation builds around whether new contestants can surpass the existing record and claim the biggest prize in British television history. The show’s innovative format, which features no upper limit on winnings, creates genuine suspense and keeps audiences engaged week after week. For viewers at home, Limitless Win offers both entertainment and the vicarious thrill of watching ordinary people compete for life-changing sums of money. With Ant and Dec’s proven chemistry and the show’s track record of success, series five promises to deliver more memorable moments and potentially make television history.