Olivia Attwood’s Career Soars with Major Brand Deal and New Television Projects

15 January 2026 Television

Rising Star Secures Prestigious Brand Partnership

Olivia Attwood has signed a six-figure partnership with Garnier for 2026, marking a significant commercial milestone as her television career continues to gather momentum. The agreement will see Attwood front Garnier’s new Good hair colour range, set to launch in February, placing her among the brand’s most high-profile UK ambassadors. This partnership represents a significant achievement for the former Love Island contestant, who has successfully transitioned from reality television into mainstream broadcasting.

Expanding Television Portfolio

Hosted by Olivia Attwood, The Heat sees ten ambitious chefs travel to Barcelona, working under multi Michelin Star award-winning chef Jean-Christophe Novelli, who is opening an exclusive summer restaurant at the glamorous Port Vell Marina and on a mission to find the next rising star. The new ITV2 reality format blends culinary competition with personal drama, as contestants navigate both professional challenges and their social lives. Additionally, Olivia Attwood has said her new series of Getting Filthy Rich will be the ‘most shocking yet’, as she talks to celebs who have made millions via OnlyFans.

Growing Presence on ITV Daytime

Attwood’s commercial success follows growing interest from ITV executives after her guest-hosting stint on This Morning alongside Dermot O’Leary in summer 2025. Viewer feedback was largely positive, with many praising her ease on live television and drawing comparisons to Willoughby, who exited the programme in October 2023 after a 14-year run. Now 34, Attwood has steadily expanded her profile through factual documentaries and regular appearances on Loose Women, positioning herself as a familiar daytime presence with crossover commercial appeal.

Significance for British Television

With the Garnier campaign set to roll out next month and ITV continuing to explore expanded roles, Attwood enters 2026 positioned at the intersection of daytime television and major brand partnerships—an increasingly valuable space in the UK media landscape. Her journey demonstrates how reality television stars can successfully reinvent themselves as serious broadcasters and documentary presenters, opening doors to lucrative commercial opportunities and mainstream television acceptance. As she takes on multiple high-profile projects simultaneously, Attwood is establishing herself as one of Britain’s most versatile television personalities.