This Morning Begins New Chapter with Studio Move and Production Changes
Introduction: A Fresh Start for Britain’s Favourite Daytime Show
This Morning is a British daytime magazine programme that is broadcast on ITV, debuting on 3 October 1988 and broadcast live every weekday from 10:00 am to 12:30 pm. As one of Britain’s most enduring television institutions, the programme has remained a cornerstone of ITV’s daytime schedule for over 35 years. In January 2026, This Morning embarked on a significant transformation that promises to reshape how the nation starts its weekday mornings, demonstrating the programme’s ability to evolve while maintaining the format that has made it a household favourite.
Major Changes Take Effect
On 5 January 2026, This Morning moved to The H Club Studio alongside its ITV Daytime counterparts, marking a new era for the programme. The programme relaunched with a new set, remixed theme tune and updated titles and graphics. This relocation was part of broader cost-cutting measures as ITV looked to make cost cutting and efficiencies, with This Morning and the rest of ITV Daytime now broadcast from The H Club Studio in Covent Garden.
Additionally, Multistory Media took over production of the series beginning in January 2026, as part of a plan to merge ITV Studios Daytime into the label. While these changes involved significant restructuring behind the scenes, the programme continues to maintain its familiar weekday schedule and format that viewers have come to love.
Current Programming and Presenters
The show is currently presented by Ben Shephard and Cat Deeley from Monday to Thursday with Dermot O’Leary and Alison Hammond presenting on Fridays. The programme continues to deliver a variety of news, showbiz, fashion, health and beauty, lifestyle, home and garden, food, technology, live phone-ins, and competitions. Recent segments have featured celebrity guests including Jesy Nelson discussing her twins’ health diagnosis and Gordon Ramsay with daughter Tilly sharing family favourite meals.
Conclusion: Continuing Legacy of Excellence
The daytime programme has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television, winning the National Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022. Despite the significant operational changes and studio relocation, This Morning remains committed to delivering the trusted mix of entertainment, information, and companionship that has made it an essential part of British daytime television. As the programme settles into its new home, viewers can expect the same engaging content that has kept them tuning in for more than three decades, proving that while the surroundings may change, the heart of This Morning remains constant.