This Morning: Celebrating Over 35 Years of British Daytime Television Excellence

10 December 2025 Television

Introduction: A British Broadcasting Institution

This Morning has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. The show’s enduring popularity and cultural significance make it a cornerstone of British daytime viewing, delivering a compelling mix of entertainment, news, and lifestyle content to millions of viewers each weekday morning.

Award-Winning Format and Current Success

This Morning won at the 2025 National Television Awards, continuing its impressive track record of recognition. The programme won the National Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022. The show is currently presented by Ben Shephard and Cat Deeley from Monday to Thursday with Dermot O’Leary and Alison Hammond presenting on Fridays.

Diverse Content and Celebrity Guests

The programme features a variety of news, showbiz, fashion, health and beauty, lifestyle, home and garden, food, technology, live phone-ins, and competitions. Recent episodes have featured high-profile guests including Sheridan Smith, Romesh Ranganathan, and Jessie J, who discussed their latest projects and personal stories. The show continues to provide viewers with expert advice on topics ranging from festive cooking to financial planning, featuring specialists like Martin Lewis.

Looking Ahead: Production Changes and Future Plans

In October 2025, it was announced that Multistory Media would take over production of the series beginning in January 2026. This Morning and other ITV daytime shows will be broadcast from a new location in central London from the new year, marking a significant transition for the programme.

Conclusion: Continued Relevance for British Viewers

This Morning’s longevity and continued success demonstrate its essential role in British daily life. As the show adapts to new production arrangements whilst maintaining its winning formula of celebrity interviews, lifestyle features, and topical discussions, it remains a trusted companion for millions of viewers starting their day. The programme’s ability to evolve whilst preserving its core appeal ensures its relevance for future generations of daytime television audiences.