This Morning: The UK’s Beloved Daytime Television Institution

9 January 2026 Television

Introduction: A British Television Staple

This Morning has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. The show has become an integral part of the UK’s morning routine, offering viewers a daily blend of entertainment, news, and practical advice. The programme won at the 2025 National Television Awards, demonstrating its continued relevance and popularity in an ever-evolving media landscape.

Current Format and Presenting Team

The show is currently presented by Ben Shephard and Cat Deeley from Monday to Thursday with Dermot O’Leary and Alison Hammond presenting on Fridays. The programme features a variety of news, showbiz, fashion, health and beauty, lifestyle, home and garden, food, technology, live phone-ins, and competitions. This diverse content mix ensures there’s something for every viewer, whether they’re seeking cooking inspiration, health advice, or simply want to catch up with the latest celebrity news.

Legacy and Cultural Impact

This Morning won the National Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022, cementing its status as the gold standard for daytime television. The show has evolved significantly since its launch in 1988, adapting to changing viewer preferences whilst maintaining its core appeal. From its early days with original presenters Richard Madeley and Judy Finnigan to today’s fresh presenting lineup, This Morning has consistently delivered engaging content that resonates with audiences across generations.

Conclusion: Continuing Success

This Morning remains a cornerstone of British daytime television, demonstrating remarkable staying power in an increasingly competitive broadcasting environment. Its recent National Television Award win confirms that the programme continues to capture viewers’ hearts and maintain its position as essential morning viewing. For millions of UK viewers, This Morning represents not just entertainment, but a comforting daily ritual that brings information, inspiration, and a sense of community into their homes.