Thomas Cook Embarks on New Chapter Under eSky Group Leadership

A Historic Travel Brand Reimagined

Thomas Cook, one of the world’s oldest and most recognisable travel brands, is experiencing a remarkable transformation following its acquisition by Poland-based eSky Group. Thomas Cook is now part of Poland-based eSky Group, following regulatory approval of the acquisition by the Civil Aviation Authority in the United Kingdom. This development marks a significant milestone for the iconic brand that has been synonymous with travel for over 180 years.

The importance of this acquisition extends beyond mere ownership changes. In a strategic move set to reshape the global travel landscape, the renowned Polish travel technology company, eSky Group, has officially acquired Thomas Cook. The acquisition deal, signed with Chinese Fosun Tourism Group, marks a major milestone for both entities. For travellers and industry observers alike, this represents a fresh beginning for a brand that has weathered significant challenges in recent years.

Strategic Growth and Expansion Plans

The Poland-based travel platform said it plans to more than double the customer base for the tour operator segment to 640,000 in 2025 as well as increase turnover by about £50 million in the next year to reach £290 million in 2025. These ambitious targets demonstrate eSky Group’s commitment to revitalising the Thomas Cook brand.

Thanks to the additional investment from eSky, following five years under ownership of Fosun Tourism Group, Thomas Cook now has an ATOL licence for 215,000 customers—more than double its previous licence. This expansion reflects growing confidence in the brand’s future and its capacity to serve more customers safely.

Meanwhile, Thomas Cook India, a separate entity, continues to thrive independently. Thomas Cook (India) Limited and its group company, SOTC Travel, have announced their Europe Summer 2026 Holidays. This demonstrates the brand’s global reach and diverse operations across different markets.

Technological Innovation and Market Position

The integration with eSky Group brings significant technological advantages. eSky’s proven proprietary technology will be instrumental in the integration process, optimizing Thomas Cook’s operating costs and creating opportunities for further growth. This technological enhancement positions Thomas Cook to compete more effectively in the digital travel marketplace.

Thomas Cook’s new owner has pledged to return the tour operator to its former glory as one of the UK’s biggest package holiday providers before targeting new European markets. This ambitious vision suggests a long-term commitment to rebuilding the brand’s reputation and market share.

Significance for Modern Travellers

For consumers, this transformation brings several benefits. The combination of Thomas Cook’s trusted brand heritage with eSky’s advanced technology promises enhanced service offerings, competitive pricing, and improved booking experiences. Thomas Cook, with its extensive brand legacy, will now benefit from eSky’s advanced flight inventory systems and cutting-edge travel technology. This partnership will not only enhance Thomas Cook’s service offerings but also facilitate eSky’s expansion into one of the most mature travel markets in Western Europe.

As Thomas Cook navigates this new chapter, the travel industry watches with interest. The brand’s resilience and ability to adapt demonstrate the enduring appeal of trusted names in travel, whilst highlighting how innovation and strategic partnerships can breathe new life into established businesses. For travellers seeking reliable holiday options in 2026 and beyond, Thomas Cook’s evolution under eSky Group ownership promises exciting possibilities.